Reasons for developing mobile web services & applications:

Improve Customer Satisfaction . Be available for your customers at the time and place they need you. Extend your PC based web services to mobile users.

Increase Sales . Opportunity to capture new revenue streams. The mobile medium enables organizations to interact with customers on a one-to-one level.

Build Brand Loyalty . Organizations need to have a consistent look and feel across all their channels - print, web and mobile web.

Improve Productivity . Integrate mobile technology into existing processes and improve productivity.