The ad server component offers sophisticated targeting capabilities, the latest in mobile ad serving technology, robust reporting, and rich media capabilities.  Ads can be low bandwidth text links, banners, mobile Java and Flash.

• Delivery to all common standards such as WAP, Java, Flash and more
• Ads are dynamically managed for thousands of mobile phone types in Europe and North America
• Live statistics and real time reporting
• Easy connectivity to existing ad server technology

Mobile Banner Ads
Advertising on the mobile Internet is becoming more and more popular as the number of subscriber grows.  Using banner ads can be very effective because they can be made to be much more interactive than traditional Internet ads.  A mobile ad banner can be programmed so that when a subscriber clicks on the banner it will initiate a call.  For example, a user may be shopping for a home on a mobile real estate web site and happens to see a banner ad for low 30 year mortgage rate.  The user clicks on the ad and is instantly connected to loan officer at the bank who can explain the details of the offer and close the deal.